Crow’s feet are common with mature skin – and they’re not just our ‘smile lines’! A natural reduction in collagen, as well as sun exposure and dehydration, accentuates the loss of elasticity around our eyes.

There are some exceptionally effective skincare products on the market – the key ingredients to look out for are hyaluronic acid and peptides – but as with all fine lines and wrinkles, applying your makeup can be difficult in this area. Here are my top tips.


  1. Prime your skin. Use a hydrating primer that will essentially act to fill in the lines and groves around your eyes
  2. Avoid concealer here if you can as there’s a tendency for this product to settle in the creases. If you can’t live without it, just use a small amount that is enough to brighten the area and blend well
  3. When applying your eye shadow, prime your lids and then cover with a neutral shade before adding a colour. Stick to powders rather than creams as these tend to sink into lines  
  4. Use a bold cream blush that gives you a healthy glow and draws the eye to your defined cheekbones, rather than your crow’s feet

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