IN CONVERSATION WITH: Laura Colucci

Inspired by her love of yoga and natural living, Laura Colucci founded Spritz Wellness - a sustainable, holistic wellness brand embracing the power of nature through aromatherapy and self-care essentials.

Crafted in the UK with all-natural ingredients, their products calm the mind, energise the soul, and enhance sleep with all of the tools and resources you need in one place. 

I've been using and LOVING their sleep spray as part of my bedtime routine - it’s so soothing! And we've got 15% off Spritz Wellness with code SLEEPDAY15.

Let’s start at the beginning – where did the idea of Spritz come from, and what inspired you to start your brand? How did your background in yoga influence the brand’s creation?

The inspiration behind Spritz Wellness stems from my journey as a yoga teacher. During my practice and teaching, I created aromatherapy eye pillows and yoga mat sprays to enhance the experience for both myself and my students. The positive feedback from friends and students encouraged me to start producing the products.

I began by reaching out to local yoga studios and retailers. This initial success motivated me to expand the product line, introducing other items I love to use, such as the Sleep Spray, Eye Mask, Candles, and a range of all-natural body products. Each product is designed to complement a holistic lifestyle of well-being, reflecting my passion for wellness and mindfulness.

What were some of the biggest challenges you faced when launching Spritz Wellness in 2017?

Launching Spritz Wellness in 2017 came with its own set of challenges. At the time, social media was still in its early stages as a marketing tool, and the wellness industry was just beginning to gain traction as a buzzword. This meant there was limited visibility and awareness compared to today’s saturated market. Additionally, as a mother of young children, I was juggling the demands of launching a business while raising a family. Despite these hurdles, my passion for wellness and the support of my community kept me motivated to push forward and turn Spritz Wellness into the brand it is today.

Your products are designed to calm the mind and energise the soul. What are your go-to rituals for relaxation and self-care?

My go-to ritual for relaxation and well-being revolves around creating moments of calm and mindfulness throughout the day. At night, I use my aromatherapy eye pillow to help me fall asleep. If I need a quick reset during the day, I take just 10 minutes to ground myself. I place the eye pillow over my eyes, a wheat bag across my chest, one hand on my belly and the other on my chest, and focus on my breathing. This simple practice instantly calms my mind and body, bringing me back to the present moment.

During my yoga practice, I like to light the Clarity candle and mist my yoga mat with my yoga mat spray to incorporate aromatherapy. I then use my eye pillow for savasana. Other well-being rituals include using my all-natural body soap – I’m loving exfoliating right now – or the Relax body scrub, which leaves my skin feeling nourished and my mind refreshed.

What has been the most rewarding part of growing your community and building your brand?

The most rewarding part of building Spritz Wellness has been connecting with like-minded individuals and entrepreneurs. Recently, being part of a community of female founders – Buy Women Built – has been particularly inspiring. It’s also incredibly fulfilling to receive feedback from customers who share how the products have positively impacted their lives.

What advice would you give to other female entrepreneurs looking to turn their passion into a successful business?

My advice to entrepreneurs starting a passion-based business is simple: make sure you love what you do and truly believe in your product or idea. Building a business requires a lot of hard work – you’ll wear many hats and juggle countless tasks, so multitasking is a must. Passion and belief in what you’re creating will keep you motivated through the challenges and help you stay focused on your vision.

What’s the best piece of advice (either personally or in business) you’ve been given?

The best piece of advice I’ve been given personally is: “Nostalgia is a false friend.” It’s a reminder to stay present and focus on the future rather than getting caught up in the past. When we look back, we often remember the good times and overlook the challenges or difficulties, which can create an unrealistic view of the past. This advice has taught me to appreciate the journey while staying grounded in the present and open to what lies ahead.

What is your proudest achievement?

One of the greatest achievements for Spritz Wellness is entering our eighth year in business – a milestone that reflects the brand’s resilience. Despite challenges, we’ve continued to grow, launching new products that strengthen our offerings and expand our reach globally.

Who has been your greatest inspiration?

My greatest inspiration has been the community of women I’ve encountered along this journey – female founders and an incredible network of supportive friends! My children also inspire me to build a business that reflects my passions and creates a positive impact.

What’s the hardest challenge you’ve had to face or overcome?

One of the hardest challenges in building Spritz Wellness was that just as we were establishing a strong retail presence, COVID hit. This forced us to pivot and made it significantly challenging to enter the retail space. However, we overcame this obstacle and continued to grow.

Top beauty ‘must-have’ in your makeup bag?

Lipstick.

Learn more and enjoy 15% off your first order with Spritz Wellness (code SLEEPDAY15) on their website - spritzwellness.com.

Laura's Instagram: @lauracolucciyoga

Spritz Wellness Instagram: @spritzwellness